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| History
of Flourish®
The original formula for Flourish® was developed in Europe in the early 1980's and then introduced into Australia where it was put under exhaustive testing in Australia's harsh climatic conditions. Test results confirmed not only the efficiency of the formula, but also indicated the market potential by demonstrating its superiority when compared with several other world brands of cut-flower treatments. Further testing resulted in minor changes and improvements to the formula, making it more user and environmentally friendly.
Consumer Testing In
1990, a new company was formed Australian Flourish Pty Ltd which
took over the production of Flourish®
and proceeded to market it to flower growers, wholesalers, florist shops,
as well as continuing to supply the home retail market. A new range of
sizes was developed to suit all users ranging from small 250ml bottles
up to 20 litre bulk drums with pumps and taps.
Today Flourish® is manufactured in Melbourne, Australia and distributed to all sectors of the cut-flower industry Australia-wide. |
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