original formula for Flourish® was developed in Europe in
the early 1980's and then introduced into Australia where it was put under
exhaustive testing in Australia's harsh climatic conditions. Test results
confirmed not only the efficiency of the formula, but also indicated the
market potential by demonstrating its superiority when compared with several
other world brands of cut-flower treatments. Further testing resulted
in minor changes and improvements to the formula, making it more user
and environmentally friendly.
Soon after the above trials, "Flourish" was then put to the real test
in 120 suburban homes, during summer, using a total of 319 vases of flowers. In 92% of cases the flowers actually lasted up to twice
as long, 90% reported much cleaner vase water; 89% reported sweeter smelling
flowers and 81% reported improved bud opening.
Flourish® was then launched onto the Australian
consumer RETAIL market, being sold through all major supermarket chains
and floral outlets. Soon "Flourish" became a household name,
as consumers raved about how well it worked.
1990, a new company was formed Australian Flourish Pty Ltd which
took over the production of Flourish®
and proceeded to market it to flower growers, wholesalers, florist shops,
as well as continuing to supply the home retail market. A new range of
sizes was developed to suit all users ranging from small 250ml bottles
up to 20 litre bulk drums with pumps and taps.
is manufactured in Melbourne, Australia and distributed to all sectors
of the cut-flower industry Australia-wide.